IHM Business School Malmö
Digital Analytics Specialist
August 2024 – May 2026

Courses included:

Data-driven business

Technology for digital analysts (HTML & CSS)

Digital analytics, basic

Scripting language in digital analysis (JavaScript)

Digital analysis, measurement plan and business benefit

Digital analysis, platforms and technology (Google Analytics)

Tag management (Google Tag Manager)

GDPR & Law for Digital Analysts

Statistics (Excel & Python)

Digital analysis, conversion and optimization

Digital analysis, marketing and customer journey (Google Ads, META, SEO)

Data storytelling & visualization (Looker Studio)

Data management (SQL & BigQuery)

Internship (24 weeks)